Email Campaign Tracking, Reporting & Monitoring
One of the biggest benefits of using a professional email marketing service such as xPertEmail is the tracking and reporting area. When you send out a campaign, xPertEmail automatically tracks all your links and put it in a report. The report will tell you how you did on last campaign by giving you detailed information on the following:
- Total Sent
- Bounce Rate
- Open Rate
- Replied Rate
- Clicked Rate
- Actual Credits Used
- Export Data
| Total Sent | Total Received | Bounce Rate | Opened | Replied | Clicked | Actual Credit Used |
|---|---|---|---|---|---|---|
| 10918 of 10934 | 10372 | 546(5% | 6223(60%) | 2593(25%) | 2593(25%) | 0 |
Total Sent
This figure represents the total number of emails that were sent for a particular list.
Total Received
This figure is the total number of emails that were received for a particular campaign. The total received number is your total sent subtracted by total bounce.
Bounce Rate
This figure represents the total number of emails that were bounced back or undelivered from your list. This can happen for a number of reasons. Some of the reasons include:
- The email no longer exists
- Your client’s inbox is full
- Your client’s ISP has blocked your email
If your email is sent to junk, it does not count as a bounce. To avoid being sent to junk, please request your prospects to add you to their inbox white list.
Open Rate
If your email is sent to junk, it does not count as a bounce. To avoid being sent to junk, please request your prospects to add you to their inbox white list.
Replied Rate
This figure represents the total percentage/number of people who had replied to your email campaign. Auto replies count towards your replied rate.
Clicked Rate
This figure represents the total percentage/number of people who had clicked on the links from your email campaign. Emailserving will also identify who had clicked on what link and whether if they had clicked on multiple links.
Actual Credits Used
This only applies to prepaid accounts.
Export Data
All of the above information can be extracted to a CSV file from your xPertEmail report. This powerful feature will give you the option of segmenting your list based on country, interests and other categories.
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